Termly and Iubenda are two affordable, all-in-one compliance platforms popular with small businesses, freelancers, and agencies. Both generate legal documents and provide consent management. Here's how they stack up.
Head-to-Head Comparison
| Feature | Termly | Iubenda |
|---|---|---|
| Headquarters | USA | Italy |
| Starting price | Free / $10/mo | Free / $27/yr |
| Privacy policy generator | Yes — questionnaire-based | Yes — modular, service-based |
| Cookie policy generator | Yes | Yes |
| Terms of Service generator | Yes | Yes |
| Cookie consent banner | Yes | Yes (Cookie Solution) |
| Auto cookie scanning | Yes | Yes |
| Script blocking | Automatic | Automatic + manual |
| GDPR support | Yes | Yes (EU-focused) |
| CCPA support | Yes (US-focused) | Yes |
| Google Consent Mode V2 | Yes | Yes |
| Consent proof storage | Varies by plan | 5 years |
| WordPress plugin | Yes | Yes |
| Shopify app | Yes | Yes |
| Multi-site pricing | Per site | Site bundles |
| Lawyer-reviewed templates | Yes — US attorneys | Yes — EU attorneys |
Termly's Advantages
Better for US Compliance
Termly was built in the US and has excellent support forUS state privacy laws — including CCPA/CPRA, Virginia CDPA, Colorado CPA, and Connecticut CTDPA. Its policy generator asks US-specific questions and produces documents tailored for the American regulatory landscape.
Simpler Setup Flow
Termly's questionnaire-driven approach is more intuitive for non-technical users. You answer simple questions about your business, and Termly generates all required documents automatically. Iubenda's modular approach is more flexible but requires more manual configuration.
All-Inclusive Pricing
Termly's paid plans bundle everything together: privacy policy, terms of service, cookie banner, and consent management. With Iubenda, you may need to purchase separate add-ons for cookie solution, consent database, and internal privacy management.
Iubenda's Advantages
Stronger EU Compliance
As an Italian company with EU legal expertise, Iubenda has deeperGDPR compliance coverage. Its policies are reviewed by European attorneys and cover specific EU requirements likeSchrems II transfer safeguards andePrivacy Directive nuances that US-based Termly may miss.
Modular Service Selection
Iubenda lets you select exactly which third-party services your website uses (Google Analytics, Stripe, Mailchimp, HubSpot, etc.) and generates precise data processing descriptions for each. This level of specificity produces more legally accurate privacy policies.
Longer Consent Proof Retention
Iubenda stores consent records for up to 5 years, which provides better protection during regulatory audits. This is especially important for European businesses where DPAs can investigate historic compliance.
The Verdict
| Scenario | Winner |
|---|---|
| US-based business | Termly |
| EU-based business | Iubenda |
| Non-technical users | Termly (simpler flow) |
| Agency managing EU clients | Iubenda (bundles) |
| Multi-regulation (US + EU) | Tie — both adequate |
| Budget-conscious | Iubenda ($27/yr vs $120/yr) |
Whichever platform you choose, always verify your implementation works correctly. A free PrivacyChecker scan confirms whether cookies are properly blocked, the privacy policy meets GDPR Article 13 requirements, and no dark patterns exist in your consent flow.